Why site speed is still important

Success in a media channel such as organic search depends on the content. In particular, the production of useful content has the ability to rank. In its recent algorithm updates, Google has focused heavily on promoting great content and natural links, and penalizing poor content with unspecified links.

But because SEO experts prioritize content recommendations, keyword research, and link-building strategies (more immediate factors in ranking), they ignore technical values, such as site speed, that drive customers to make more revenue from their organic audience. they take.

No content works without infrastructure (e.g. fast websites) and analytics. They are the foundation of digital marketing success.

Content marketing is undeniably effective in ranking sites that may satisfy the customer's curiosity about what SEO can do to be seen. You may even see slow sites being ranked but not paying attention to the infrastructure will eventually plague these sites.

Study site speed

The latest site speed studies are for 10 websites, which include a number of industries and 26,000 landing pages. Their performance ranges from very slow pages (up to 9 seconds) to very fast (under one second).

The results show that every second you can slow down the page loading rate, there are huge conversion rate benefits that drive the sales approach.


Pages that load in less than a second become about 2.5 times faster than pages that load slower than five seconds or more.

But this achievement is not about fast and slow pages. The conversion rate difference between "fast" (two seconds) and "very fast" (less than one second) pages was more than doubled. This brings us to the next point.

Users are more in demand for faster sites

In 2014, a survey was conducted that compared to today, the difference between "very fast" sites and "fast" sites was not as obvious as it is today. When it was done again five years later, the difference was expected to be even more dramatic. Why? Adopt 5G.

The Ericsson report, released in November last year, predicts that 5G coverage will cover 65% of the world's population by 2025.

Another study by Parks Associates in April last year expects global bandwidth adoption to reach one billion households worldwide by 2023.

When you look at both of these trends, the only thing that destroys the mobile or desktop user experience is the poor web infrastructure.

Site speed prioritization

If you have read this far, you will agree that the conversion rate benefits of a fast site are significant and the market demand for fast user experiences is growing rapidly. But what practical steps should be taken to speed up the page and which of these steps should you prioritize?

Of course, Moz has good tips on best page speed methods. From that list, you have the following recommendations:

Enable compression

Minimize JavaScript, CSS and HTML

Reduce redirects

Remove JavaScript rendering block

Using browser caching

Improved server response time

Use of Content Distribution Network (CDN)

Optimize images and videos

If we were to rank these tips in terms of the difficulty of implementing a mediocre search marketer and the impact on site speed, it would probably be something like this:

Low difficulty, low impact

Optimize images and videos

Marketers of any skill level can install plugins and automatically reduce the size of the image that is uploaded to a piece of content. Saving the right size and compressing the images on the page saves a lot of time.

Minimize JavaScript, CSS and HTML

Reducing code is another quick and effective way. There are many tools that can do this, such as minifycode.com. These tools basically eliminate all free space in the code, which can reduce the size by a few kilobytes.

Remove JavaScript rendering block

Migrating to a tag management platform like Google Tag Manager can take the JavaScript load from your pages and place them in a container that can be loaded at the same speed without compromising the rest of the content or functions of the page. Tag managers are also very easy to use for non-technical people.

Medium difficulty, moderate impact

Reduce redirects

Most SEOs can send a redirect URL map to clients or internal stakeholders to easily determine server-side redirects. But some sites include more complex client-side layouts using JavaScript. Working with the front end developer to deal with changes to script-based redirects can be difficult if these JS files affect the performance of the site in other material ways.

Enable compression

Enabling compression in Apache or IIS is a very simple process, but requires access to .htaccess files and servers that IT organizations are reluctant to control by the marketer.

Using browser caching

If you have control over the .htaccess file, it is often easy to cache the browser from unchanged web resources. If you do not do this, there are caching plugins or extensions for various CMS platforms that marketers can install to manage these settings.

High difficulty, high impact

Improved server response time

There are common ways to improve response time, including finding a reputable web hosting service, database optimization that delivers performance to the site. All of these are at the discretion of IT and require decision-making and cost to implement.

Use of Content Distribution Network (CDN)

Adopting a CDN can be time consuming and costly and requires expertise. But if you can do that, studies show that Google measures the time of the first byte as a ranking factor, and its payouts can be very high.

Conclusion

I hope this article has inspired you to make progress in terms of site speed in your organization or for your customers. Not only is this a valuable business venture, but it also actively makes the Internet a better place for the average person. Both of these are things that every search marketer can be proud of.



User:sinahabibi
12/17/2020
Visit:90
SEO

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